Basics of Strategic Marketing

In this course you will learn the most important skills and the most applicable tools for successful strategic marketing in a quick and effective way.

1 students
  • 04:00:00 hr(s)
  • Wed, 17-Apr-2024
  • English
  • Certified Course
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Strategic management involves the formulation and implementation of the major goals and initiatives taken by a company’s top management, based on consideration of resources and an assessment of the environments in which the organization competes.

In this course you’ll learn the most important strategic tools: SWOT analysis (for analyzing your organization’s strengths, weaknesses, opportunities, and threats), PEST analysis (for scanning your business environment); BCG matrix (for analyzing your company’s product lines), and many more.

What will I learn?

  • Analyzing business situations
  • Taking strategic decisions
  • Mastering the most important strategic management tools

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$ 18.99 $ 30
  • Lectures11
  • Skill LevelBeginner
  • LanguageEnglish
  • Quizzes1
  • CertificateYes
  • Expiry period Lifetime
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Basics of Strategic Marketing
$ 18.99 $ 30