Basics of Strategic Marketing

In this course you will learn the most important skills and the most applicable tools for successful strategic marketing in a quick and effective way.

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Course Administrator

04:00:00 Hours

1 Enrolled

    • (10 Reviews)

English

Last Updated

Tue, 16-Apr-2024

Course Description

Strategic management involves the formulation and implementation of the major goals and initiatives taken by a company’s top management, based on consideration of resources and an assessment of the environments in which the organization competes.

In this course you’ll learn the most important strategic tools: SWOT analysis (for analyzing your organization’s strengths, weaknesses, opportunities, and threats), PEST analysis (for scanning your business environment); BCG matrix (for analyzing your company’s product lines), and many more.

What will i learn?

  • Analyzing business situations
  • Taking strategic decisions
  • Mastering the most important strategic management tools

Requirements

Frequently asked question

This course is suitable for marketing students and practitioners, as well as scholars in the field of business management. For those who want to gain a deeper understanding of brand strategy, market positioning and digital marketing, this course provides practical strategic tools and case studies.

The course "Fundamentals of Strategic Marketing" does not require deep experience, only a strong learning interest in strategic marketing. The course introduces the core concepts of strategic marketing in an accessible manner, offering beginners the opportunity to build a solid foundation while also being suitable for professionals who wish to strengthen their hands-on and case analysis skills.

After studying the course "Basic Knowledge of Strategic Marketing", you will be equipped with a deep understanding of marketing and practical skills, which will help you formulate and implement marketing strategies more effectively. You will be able to identify and exploit market opportunities, increase brand awareness, engage target audiences, and optimize the use of marketing resources to be more competitive at work and actively contribute to the company's growth.

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Swerv Deniro

01-Apr-2024

5

Whether you're a seasoned marketer or just starting out, the Basics of Strategic Marketing course offers something for everyone. The interactive lessons and expert guidance make it easy to grasp complex concepts and apply them to real-world marketing scenarios.

егор_ миронов

01-Apr-2024

5

I enrolled in the Basics of Strategic Marketing course to gain a competitive edge in my career, and it delivered beyond my expectations. The practical exercises and real-world examples helped me develop a strategic mindset that is invaluable in today's fast-paced business environment.

BB A

01-Apr-2024

5

This course opened my eyes to the strategic aspects of marketing. From conducting SWOT analyses to understanding market dynamics, each module provided valuable insights that have transformed the way I approach marketing challenges.

Aymen Gari

01-Apr-2024

5

The Basics of Strategic Marketing course is a must for marketing professionals seeking to stay ahead in today's dynamic landscape. The strategic tools and frameworks covered in the course empowered me to develop innovative marketing campaigns that resonate with target audiences.

Robert Risti

01-Apr-2024

5

I highly recommend the Basics of Strategic Marketing course to anyone looking to deepen their understanding of marketing strategy. The course content is well-structured, engaging, and packed with actionable insights that can be immediately applied in professional settings.

Mohamu Abdullahi Ibrahim

01-Apr-2024

5

Taking the Basics of Strategic Marketing course was a game-changer for my career. It provided me with the strategic mindset and practical skills needed to navigate the complexities of modern marketing and drive tangible results for my organization.

Angel_Effio_hern&aacute ndez

01-Apr-2024

5

The Basics of Strategic Marketing course exceeded my expectations. The clear explanations of complex concepts and the hands-on approach to learning allowed me to apply strategic tools with confidence in real-world scenarios.

Davi Vincensio

01-Apr-2024

5

This course is ideal for marketing students and professionals alike. The emphasis on practical application and case studies makes it relevant for those seeking to enhance their strategic marketing skills and excel in today's competitive market.

Flex Brandon

01-Apr-2024

5

As a marketing practitioner, I found the Basics of Strategic Marketing course to be invaluable. It equipped me with the knowledge and tools needed to develop and implement effective marketing strategies that drive business growth.

Kommand_ ER_(PRO)

01-Apr-2024

5

The Basics of Strategic Marketing course provided me with a comprehensive understanding of key strategic tools such as SWOT and PEST analysis. The practical insights and case studies enhanced my ability to make informed marketing decisions.

18.99$

30$

Lectures

11

Quizzes

1

Skill level

Beginner

Expiry period

Lifetime
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